Mr. Waqas Khan

CEO - Nevcore Innovations - Toronto, Ontario, Canada

Mr. Khan is a recognized expert in the harm reduction space with extensive experience in launching reduced-risk products for companies like Juul, British American Tobacco and LIX Innovations.

– Over 17 years’ experience leading commercial growth and global rollouts
– Conceptualized and launched brands across Fortune 500 organizations in tobacco, vape, next-generation products, telecom, med-tech, CPG and fintech verticals
– Led the conceptualization and launch of LIX modern oral nicotine pouches which was acquired by ITG brands in June 2023
– Cofounded 4 startups in the med-tech, IoT and next-generation product space